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On November 16th, Al Malmberg interviewed Marie Zimenoff, founder of the Career Symposium and President of A Strategic Advantage. Al shares his experiences with job search and both Marie and Al share job search and self-promotion tips. Listen to part 1 and part 2 of the 20-minute interview.
Improve your job search results by avoiding these common resume pitfalls:
Trying to be all things—Choosing a focus can seem limiting! Review effective marketing campaigns (remember, your resume is a marketing tool), and you will consistently find cohesive, compelling messaging. Even at a career fair, your resume must present a focused picture of your value-add to the organization. Bring multiple versions if necessary.
Generic summary—A summary or professional profile is standard on today’s resumes, acting as a commercial for employers. Most summaries use canned language and focus around skills, not accomplishments. Get in your unique stories professionally by including highlights of value delivered to organizations with a focus on how your skills produce results (results or value added is important in any type of position!).
Twenty-eight current and emerging leaders were recently selected to participate in the 2012 Leadership Northern Colorado program. President of A Strategic Advantage, Marie Zimenoff, is included in the group, which is a diverse mix of professions with representative from education, large and small business, not for profit and government.
Leadership Northern Colorado is a joint initiative of the Fort Collins, Greeley and Loveland Chambers of Commerce, the Community Foundation of Northern Colorado and the Community Foundation Serving Greeley and Weld County. It is a six-month interactive development program will focus on regional issues, regionalism and regional leadership skills. Learn more . .
Thank you for giving your presentation last week! I really appreciate your recommendations for follow up. When you spend all that time researching a company and writing a cover letter, you might as well spend time following up! I decided to call the employers I sent resumes to and got an interview from one of them! The other employer thanked me for following up. I love that you recommended contacting up to three times. In the past, I would just follow up once. Recently I haven't been following up at all so your presentation was a wake up call for me. Thank you so much!
– A.A., Marketing Professional